18 candidates revealed for The Apprentice

Meet this year's hopefuls...

Author: Alex RossPublished 23rd Jan 2024

Despite now being onto its 18th series, there's no denying the fact The Apprentice is still as popular as ever, as Lord Alan Sugar attempts to find his next business partner from some of the most aspiring entrepreneurs across the country.

With the series due to begin on Thursday 1st February, this year's hopeful candidates have now been revealed, with 18 contestants about to show off their business skills in an attempt to win the £250,000 investment.

Who are candidates?

This year's candidates were revealed on Tuesday 23rd January, including a Music Producer, a Mortgage Broker, and a Pre and Post Natal Fitness Coach.

Check out all of the candidates below:

Phil Turner - FINALIST

Occupation: Owner, Pie Company
From: Bognor Regis


He said: "You don't grow a multi-million-pound business by being a pushover."

Rachel Woolford - FINALIST

Occupation: Boutique Fitness Studio Owner
From: Leeds


She said: "I have no doubt that starting up during Covid made me a tougher person all round."

Dr. Paul Midha - FIRED

Occupation: Owner, Dental Group
From: Leeds


He said: "I am enthusiastic about learning from one of the UK's most successful."

Flo Edwards - FIRED

Occupation: Recruitment Consultant
From: London


She said: "My warning to the other candidates? Don't underestimate me. I'm here to win."

Tre Lowe - FIRED

Occupation: Music & Wellness Entrepreneur
From: London


He said: "I am going to change the world and create a legacy that reverberates through time."

Foluso Falade - FIRED

Occupation: Project Manager
From: Manchester


She said: "Money doesn't move me, but making a difference does."

Steve Darken - FIRED

Occupation: Management Consultant
From: London


He said: "Don't judge me by my suit and tie – I'm not just another corporate!"

Raj Chohan - FIRED

Occupation: Mortgage Broker
From: Leamington Spa


She said: "I want to be a multi-millionaire by 50!"

Maura Rath - FIRED

Occupation: Owner, Yoga Company
From: Wexford


She said: "The success of my business is measured by the joy and health it brings people."

Noor Bouziane - FIRED

Occupation: Owner, Jewellery Company
From: Liverpool


She said: "I have competitiveness in my blood. I will go to any length to win this process."

Virdi Singh Mazaria - FIRED

Occupation: Music Producer
From: Leicester


He said: "DJ. Host. MC. The other candidates are just extras on my journey to the top."

Sam Saadet - FIRED

Occupation: Pre and Post Natal Fitness Coach
From: Essex


She said: "I have a business that truly helps others."

Onyeka Nweze - FIRED

Occupation: Chartered Company Secretary
From: London


She said: "My business is going to be making 10 million within the first 5 years."

Jack Davies - FIRED

Occupation: Recruitment Director
From: Bristol


He said: "Anything I put my mind to, I succeed in."

Amina Khan - FIRED

Occupation: Pharmacist and Business Owner
From: Ilford


She said: "I am one of the hardest working women I know. There is no one else like me."

Dr Asif Munaf - FIRED

Occupation: Owner, Wellness Brand
From: Sheffield


He said: "I've got an extremely high IQ. I've got an extremely high bench press. And to top it off, I'm quite good on the eyes."

Paul Bowen - FIRED

Occupation: Director, Pie Company
From: Lancashire


He said: "I could make Lord Sugar the Lord of the Pies."

Oliver Medforth - FIRED

Occupation: Sales Executive
From: Yorkshire


He said: "I am a selling machine."

When does The Apprentice start?

After the series was delayed to accommodate for The Traitors in January, bosses have now confirmed series 18 of The Apprentice will kick off on Thursday 1st February.

Now read:

Start date confirmed for The Apprentice

Applications for the next series of The Apprentice are now closed

The Apprentice's most successful winners to date

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